This year, Black Friday falls on the 23rd November 2018. With Brits estimated to spend over £8 billion pounds during Black Friday and Cyber Monday, it has never been more important that your small business is ready to handle an increased number of transactions over the weekend.
Last year, an incredible £1.4bn was spent online in the UK on Black Friday, which was up 11.7% on the year before. With customers readily prepared to part with their hard-earned cash to grab a bargain, and more people paying with credit/debit cards than ever before, now is the time to make sure you’re organised on Black Friday.
Consider extra card machine rental in store
Streamline your credit card process by increasing the number of chip and pin machines on your shop floor with card machine hire this Black Friday. Short-term card machine rental is very reasonably priced and is likely to provide a good return on investment. Contactless payments can massively speed up the sales process for small purchases and therefore also help to increase sales and improve customer experience. Make sure all of your online PDQ machines, whether owned or rented, are able to take contactless payments.
Remember to stick to your strategy
Some of the best Black Friday deals aren’t found on the high street – instead, shoppers are heading online. If you have a website, ensure you have a dedicated page and web banner that showcases your offer. If you make it difficult for them to find your deals, customers will simply go elsewhere. Remember to also send an email to your database to remind them of the amazing discounts you’re offering. On the day, you can also take advantage of social media to increase interest in your products. Don’t forget to use hashtags too!
Focus on customer service
Make sure all your efforts on the lead up to Black Friday don’t go to waste by having the right staff and resources in place. Long queues in-store or slow checkout pages online can really impact your sales, so make sure you’re well prepared by auditing your website in advance and providing your staff with the necessary training, especially if you’re renting different card terminals.
With shoppers spending an average of over £200 throughout the course of the weekend, this is an excellent opportunity for your small business. Follow these three tips to get ahead of the game and maximise your sales and revenue this Black Friday!