5 digital trends to watch in the hospitality industry.

November 21, 2019

Hospitality is changing every day. As we embrace newer and more advanced technologies, the way we shop, book holidays and do just about everything else has changed. With digital now ruling supreme over just about every aspect of our lives, it’s no surprise that hospitality is one of the areas where innovation and trends are becoming more commonplace.

Here are five digital trends to keep your eye out for if you’re in hospitality:

1. Chatbots

Chatbots might not seem like they would be at the top of the list for hospitality. But when it comes to automation and customer service, these unique bits of tech are certainly causing a stir. Allowing customers to make their booking – no matter how complex – through a virtual helper is the future of hospitality. More than worth investing in if you’re considering upgrading.

2. Review collating sites

In modern hospitality, ratings and reviews are everything. Potential customers are far more likely to take the feedback of their peers and people like them than the information you provide on your marketing. So focusing on providing customers with an experience they will want to review positively is vital, and research suggests that 88% of potential guests filter out any hotels below three stars on review sites.

3. Social media management & marketing

Social media is a must for modern businesses of all shapes and sizes. Hospitality is no exception, and both advertising your hotel on social media and providing customer service via the platform to a requirement for success. Facebook currently has 2.2 billion active monthly users, meaning you’re not tapping into a potentially massive audience base if you aren’t investing in social media.

4. Hospitality-specific apps

Mobile integration is one of the biggest trends, and it doesn’t show any sign of slowing. From allowing online orders for room service to providing an app that has information about the surrounding sights and sounds of your hotel, apps are the future for hospitality. 68% of guests would prefer to check-in faster using the mobiles, too, yet another reason to invest in an app for your hotel.

5. Augmented reality

AR might seem like something limited to specific applications. But in hospitality, Augmented Reality is quickly becoming more integrated. From providing information about your hotel room to offering insight into what you can do outside of the hotel, AR is an essential digital technology that hospitality should not underestimate.

Digital is the way to go for modern SMBs. If you’re in hospitality, getting in there early is only a good thing – so invest now, and you’re sure to see success in the future.