Customer loyalty strategies for SMEs this Easter

March 20, 2018

There are many different techniques and approaches businesses can use to boost customer loyalty. When a public holiday, like Easter, comes around, it is vital to make the most of it. Read on to discover some of the best strategies you can use to boost customer loyalty this Easter. And no, you don’t need to send chocolate eggs to all of your clients!

Use experimental marketing

You don’t need to be in the confectionary industry to sell more during Easter. Carlsberg proved this by inviting members of the public to enjoy a free half-pint, which was served in a bespoke ‘glass’ made from milk chocolate. To get experimental marketing like this right, you need to have a strong brand message, know your audience, and give consumers a virtual reality check. After all, adverts are out, and customer experiences are in!

Send a bespoke Easter treat

The best marketing campaigns are those that are personalised. You can use transaction data from your card terminals to send a bespoke offer to your customers this Easter. This is made easy with Mii-Promo, which enables you to build up a profile of all of your customers based on the purchases they make. You can then ensure the Easter discount or offer you send to them is something they are going to be genuinely interested in.

Gamify your egg hunts

Last but not least, did you know that brands that effectively engage consumers via gamification experience a 55% higher share of wallet and 63% lower customer attrition? A prime example of this is one you’re probably well aware of, and this is Cadbury’s recent ‘white egg hunt’ – which saw 400 white chocolate crème eggs hidden among the normal milk chocolate ones. Whoever found the white eggs received a cash prize!
So there you have it, some of the best ways to engage your customers this Easter and nurture the loyal relationships you have. It is always important to make the most of public holidays when it comes to customer retention. From Christmas to Easter, these occasions present the perfect opportunity to get in touch with your customers.