Chip & PIN Solutions continue Bishop's Stortford FC Sponsorship

March 21, 2013

Chip & PIN Solutions have continued their support of Bishop’s Stortford Football Club after signing a two-and-a-half year extension to their shirt sponsorship deal.
The Raynham Road based company first came on board two years ago and have enjoyed an excellent relationship with the club.
Announcing the contract today (Tuesday March 19), John Turner, Commercial Director at Bishop’s Stortford FC, said: “This is fantastic news for the club. Our relationship with Chip & Pin Solutions has developed more into a partnership over the past two seasons and we have a number of new joint strategies targeted for the future, including a new website developed by the sponsors.”
Luigi Del Basso, chairman of Bishop’s Stortford FC, flew back from America to finalise the sponsorship deal.
He said: “This is excellent news for the Football Club. We are extremely grateful that in these difficult financial times that a local company sees this as a continuing opportunity to promote their business and their brand for the future.”
Blues have not released information on the exact amount of the deal, but it is thought to be worth a five-figure sum and helps safeguard the future of the club in these difficult times.
Turner explained that the announcement of the extended deal has been made early to allow both parties to work together on selecting new playing kits for the 2013-14 season.
The home kit will remain blue and white, while Chip & PIN’s advertising and branding will remain around the stadium combined with promotion on the new-look club website.”
The deal comes with the club hopeful of returning to the Blue Square Bet South after two seasons in the Blue Square Bet North which has come at a great financial cost to the East Herts club, with the regular pay out for travelling an average 300-miles return journey for away games.
Chip & Pin Solutions is a UK leading supplier of card machines, card processing and e-commerce products.
Established in 2004, the business currently works with more than 14,000 local and national customers.
The card payment specialist provides its customers with market-leading customer service by understanding the high demands of the smaller business, corporate, hospitality and retail sectors. The Managing Director of Chip & Pin Solutions Ltd, said: “We are a national business and are proud to employ many people in the local area. We are pleased to have continued our sponsorship of the Football Club and hope to continue working with local businesses in and around Bishop’s Stortford.”
The company plan to integrate further into the local community with the launch of a special Chip & Pin Cup tournament for youth club and Scouting groups to contest.
Tim Shepherd, Marketing Manager of Chip & Pin Solutions Ltd, added: “The sponsorship of Bishop’s Stortford Football Club adds great value to our brand. It enables us to communicate to local communities, as well as offering the ability of working with youth clubs such as the scouts to host special football events including our upcoming ‘Chip & Pin Cup tournament.”