Digital leading the fan experience revolution at Wimbledon

June 12, 2018

It’s nearly that time of year once again, where one of the most prestigious tennis tournaments in the world takes place in our nation’s capital, drawing attention from sports fans all over the world. While Wimbledon is certainly known for its traditions: strawberries and cream, an all-grass playing surface and a strict all-white dress code for competitors to name but three.  In other areas, the event is embracing modern technology, with digital helping to drive the fan experience across all aspects, from mobile card payments to real-time match reports and analytics.

Watson leads the way

Launched at last year’s Wimbledon, IBM’s Watson AI helped to reshape tennis fans’ experience of the tournament in a big way. The firm is expected to build on its existing potential to provide an even more personalised experience for fans via Fred, the Watson-enabled bot which helps attendees navigate their way around the venue.

Deconstructing the champions

In addition to helping tennis fans enjoy a more streamlined Wimbledon experience, Watson is also heavily involved in some serious number-crunching, as it analyses hundreds of thousands of statistics to understand what makes a true Wimbledon champion. Watson’s analytics created some big talking points on social media last year, and that trend looks set to continue in 2018’s competition.

Appetite for consumption

During Wimbledon, more than half a million tennis fans gather in and around the venue, and it is estimated that well over 300,000 glasses of Pimm’s are consumed, with fans also quaffing 29,000 bottles of champagne and 28,000 kilograms of strawberries and cream.
Naturally, tennis fans want a fast and convenient way to pay for the goods and services they receive from vendors in and around the All England Lawn Tennis Club and the famed Henman Hill – and thankfully, accepting credit and card payments has never been easier for mobile businesses.
With Chip & PIN Solutions your business can expect to find everything it needs to set up a merchant account and offer card payment services on-the-go to customers during sporting events, festivals, and gatherings.
For further information on how the convenience of offering secure contactless payments could increase your revenues this summer, contact Chip & PIN Solutions today and a member of our professional team will be happy to guide you through the process of adding digital payments to your current offer.