Hurst’s Bakery kneads card payments.

June 17, 2019

Card terminals to aid business growth

Hurst’s Bakery has been a successful baker, serving the people of Birkenhead & the Wirral with fresh bakery products for over 100 years. Established in 1909, Hurst’s bakeries have grown considerably in size and consist of a chain of 9 shops.

Hurst’s Bakeries did not previously accept card payments before joining Valitor. They operated a “cash only” business. However General Manager, James Clarke felt that introducing card payments to the shops would be an important facility.  He hoped that the card terminals would aid growth and he had noticed it was something that his customers were asking for more frequently.

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An increase in sales through simplicity

James got in touch with Valitor after he heard about our partnership with the National Craft Bakers Association, where CBA members receive preferential rates and money towards their CBA membership.

“The Craft Bakers Association is an organisation we trust & have been members of for many years. We had heard good things about Valitor and the preferential member’s rates.”

Hurst’s Bakeries now accepts Debit cards, Credit Cards and Contactless including Apple Pay in all 9 shops. Accepting card payments has certainly had a positive impact on Hurst’s Bakeries. As well as providing a modern and up-to-date payment service to their customers, James has noticed a dramatic increase in sales.

“During the setup process some sites required a call to Valitor’s technical team. The setup process was very straight forward. A helpful member of their team would guide you through any problems in a clear and concise manner, until we were fully up and running with the terminal.”

Introducing card terminals to the shops has also enabled Hurst’s Bakeries to accept card payments over the phone when taking orders and deposits for their Buffet Service.

“Taking payments for our Buffet Service over the phone saves the customer having to withdraw sometimes large amounts of cash. It also prevents our delivery drivers from carrying cash, which helps from a safety point of view too.”

A satisfied customer

Hurst’s Bakeries would have no hesitation in recommending Valitor to other businesses looking for a card payment facility. James stated that customer service has been excellent from start to finish. He was also impressed that he had a designated point of contact, which supported him through the booking and setup process.

“We were unsure at first how the whole setup process works, but with Valitor’s helpful customer service and a range of terminal options, you will be up and running in no time at all.”

Find out how we can help improve your revenue and customer service too by visiting our SMB Card Machines page.