Marchbank Bakers Case Study.
With over sixty years of history as a trusted local bakery, Marchbank wanted to evolve its service to ensure it met the needs of its loyal customers. Listening carefully to feedback, Marchbank decided to transition to accepting card payments and Valitor has enabled them to provide this new level of convenience for customers.
Marchbank has been operating for 61 years. Over that time the business has expanded, building a loyal customer base across 11 branches in Dumfries and Galloway.
Marchbank wanted to give their customers a better purchasing experience, and knew that many of them did not carry cash with them on a regular basis.
Marchbank needed to integrate card payment functionality – across all 11 sites – without disrupting the business or introducing an overly complex payments infrastructure.
Valitor has streamlined Marchbank’s payments process, offering terminals that enable the bakery to accept card payments for the first time in the business’ history. The payment gateway provided by Valitor is designed to meet the needs of small businesses – with trusted technologies that are easily used by staff and customers alike. Valitor offered strong support for Marchbank Bakery during the transition to card payments, and has continued to do so since implementation. 25% of customers are now using contactless over cash.
In a short space of time, Marchbank Bakers have already seen the benefits of using Valitor. The new technologies have been easily-adopted by their team, and their customers no longer have to go out of their way to bring cash to the bakery. Accepting contactless card payments will make a huge difference to the company’s offering, ensuring faster and simpler payments for their customers. Marchbank Bakers have responded to customer needs and taken key steps to future-proof the business. They understood that the presence of safe and secure card payments is vital in order for the business to thrive, and with Valitor they found the right partner to deliver.
“Valitor have continually made this process really easy – from the initial set up right through to today. Their service is transparent, which has made such a great difference, especially during the on-boarding stage,” states Harry Marchbank, Financial Manager at Marchbank Bakers.
October 21, 2019