Easter is a great time to engage your customers and boost sales for your small business. If you’re a chocolatier then obviously it’s going to be super important for your Easter marketing to be on point, but there are loads of opportunities for other businesses to get creative and have some fun with Easter marketing. We’ve put together some fun ideas and examples of Easter marketing campaigns we love.
In 2016, the Co-Operative Food launched its Good Egg campaign which featured footage of strangers helping out people in need and the opportunity to nominate ‘real life good eggs’, people who they thought deserved recognition for kindness. This great multi-platform campaign was all about good vibes and acts of kindness and you can easily use the same ideas in your Easter marketing.
The idea of nominating people who are inspiring, kind or have done something lovely can be used through your social media with tagging. In person, it could be done with post-it notes on a board. Giving away something small, like a head massage at a beautician or a bunch of flowers from a florist is a low-cost way to get your customers involved and boost their affinity with your brand.
Old school egg hunting
The Easter egg hunt is a marketer’s dream and several brands have aced it. In 2018 Chocolate giants Cadbury partnered with The National Trust and put on Easter Egg hunts around the country. If you’ve got a great venue, then hiding tiny prizes or holding a special Easter egg hunt event is a great marketing opportunity.
Tech savvy egg hunting
For a more high-tech approach, Faberge launched an Easter Egg hunt around New York through their app and collaborations with artists. Using geocaching around your store or having a special app-based promotion can be a great way to get customers engaging with your space and sharing it on their social media. Use a dedicated hashtag for your Easter marketing and reward customers with discounts and a loyalty scheme with special Easter rewards.
Why not create a range of ‘Easter treat’ offers and promotions that you think your customers will enjoy? Try suggesting alternative Easter presents to your customers, like tickets for events, and put together some cute hampers to get in the Easter spirit. When you’re putting together your Easter marketing campaign, you can use your customers’ card transaction data to create bespoke promotions and give them offers based on what they buy frequently. Card-linked marketing through Mii-Promo is a great way to tailor your promotions to your customers using their transaction information to create bespoke promotions just for them this Easter.
March 27, 2018