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Why social media strategy is so important in the hospitality industry. When it comes to marketing your business, social media offers an invaluable tool. A vital component in shaping your brand image, it’s not only a place where you can give your business a voice but somewhere that consumers can go to get an idea […]
Why retailers should think after… before? For both retailers and customers, a smooth and easy shopping experience is critical. When it comes to shopping, customers want or rather need to be treated right for them to want to shop in your store again. Good customer service goes beyond how you treat the customers while they […]
Report: Young people more likely to complain after a bad shopping experience. Generation Z, the 18-25-year-olds, are more likely to take some form of action to actively influence others after a negative in-store or online experience. Our new report looks into the consumer experience before, during and after an in-store or online purchase. Our report also […]
Why is After Payment Emotional Experience (APEX) the most dangerous time for retailers? It’s a responsible retailer’s duty to ensure customers are satisfied with their buying experience post-purchase, be that for goods or services. This includes the retailer’s return and refund policies, complaint registration process and how complaints are dealt with. So why is After […]
Consumers are Value-Driven – Retailers should be Data-Driven. The retail experience does not end the moment a customer pays for a product. People expect clear and understandable return, refund, and exchange processes. What retailers do not recognise is the impact of a poor after payment experience; it will result in them losing customers, loyalty and […]
Which card machine is right for your business? Experts predict that by 2027, only 16% of all payment transactions will be with cash. With cash transactions on the decline, card and mobile transactions are becoming the most popular form of payment as in 2018, debit cards overtook cash in their frequency of use for the […]
Why different generations have entirely different expectations when it comes to APEX. After Payment Emotional Experiences, or APEX, are extremely helpful for customer retention and satisfaction in the modern world. Where reviews are widespread and a dissatisfied customer can let everyone know instantly, keeping your customers happy can be everything. This can be a little […]
Report: Bad retailers get 1.65 chances. The average customer will give a retailer 1.65 chances to deliver a great customer experience. Our new report also shows that over a third of all customers feel that retailers do not care about them after the payment. Most customers have probably thought “I am never shopping there again” […]
Three ways your SME should advertise your new card machines. For any SME, it’s important to show your customers that you accept a range of payment types. With over half of the UK’s transactions taking place via a cashless method, it is vital that your business can fully capitalise on all customers, which means being ready […]
Why are post payments ruining the overall shopping experience for your shoppers? It’s easy to imagine that once a transaction is complete, focus on customer service can fall away. In an age when consumers are far more retail-savvy and demanding, this is far from the case. Especially as they also have so many ways to […]
