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Marchbank Bakers Case Study. With over sixty years of history as a trusted local bakery, Marchbank wanted to evolve its service to ensure it met the needs of its loyal customers. Listening carefully to feedback, Marchbank decided to transition to accepting card payments and Valitor has enabled them to provide this new level of convenience […]
The security of contactless payments – What to tell your customer. Many shops offer contactless payments, and customers are quickly responding to this new trend. Given that contactless payments are fast and easy, the increased speed of payment has benefits for both the consumer and retailer, which is fuelling the rise in use. However, there […]
The Flower House values Valitor’s can-do attitude and excellent service. The Flower House Cheshire is a boutique florist and gift shop that takes 80% of its sales through card payment. However, its card payment supplier was expensive and they received very little in terms of service and support in return. Significant savings on processing costs. […]
What can retailers do to ensure customers are satisfied during the post-payment experience? Massive amounts of money are channelled into attracting new customers to both online and bricks and mortar retail outlets. Yet it’s widely reported that a fraction of that spend can reap a healthy return on investment when it comes to building brand […]
Taking payments in a gig-economy world. The world of business has loosened up in recent years, losing its rigid format. No longer does a person need to have a company name, registered head office, or even have fixed office premises in order to run their business. Often, contractors can work from home – or while […]
What are conversion rates and can e-commerce platforms increase them? Not everyone who visits your e-commerce website will buy from you. While this is to be expected, one of the best ways of analysing the performance of your website is to consider the amount of people who purchase compared to the number of people who […]
Why SMEs benefit ‘massively’ from contactless payments. A recent study has declared that SMEs benefit ‘massively’ from accepting cashless payments from customers. According to the research, which was carried out by e-commerce giant ECC Köln, more than half of the businesses surveyed (53%) stated that they have seen ‘positive improvements’ since embracing cashless payments, with […]
Tokenisation: A brief introduction to its history and how it works. Unsure about tokenisation? Here is a guide to its history and how it facilitates customer experience today. While tokenisation might seem like a relatively new concept, it’s really not. The original concept can be traced back to “spintria” in the Roman Empire. These were […]
How embracing technology can help your hospitality business. Trying to get a foot hold – a toe hold, even – in the hospitality business can be hair-raising, scary and frustrating. It is also magical when all your hard work begins to pay off and your little business begins to spread its wings and take off. […]
The good, the bad and the ugly of APEX. In the ever-increasingly competitive business world, retailers are faced with the need to maximise their customer engagement, retention and spending drive if they are to survive. This calls for businesses to focus on the customer emotional experience in order to attract and retain as many customers […]
