Powering Kaufmann’s expansion through payments.
Retailer Kaufmann now offers its customers a fully customised and integrated shopping and payment experience. Thanks to a pan European omni-channel payments solution and combined with Valitor’s support, Kaufmann can focus on its core business while expanding to new European markets.
Danish fashion retailer Kaufmann operates multiple successful websites in Denmark, Sweden and Germany as well as an international site. While expanding across markets, Kaufmann, like many other retailers, faced the complex issue of handling and integrating a myriad of different online payment methods into its own brand universe.
To deal with this complexity, Kaufmann teamed up with Valitor to manage all online payment requirements and receive expert support from a single supplier, enabling it to focus on what’s most important for business growth – the international customer journey.
“We needed a partner that offers first-class advice and could help us improve our customer journey and satisfaction. They also had to be able to deliver a top-class solution and manage all technical dialogue with our different payment solution providers, making us capable of fully focusing on our core business. This is exactly what we get with Valitor.” says Ulrik Egede Christensen, Head of E-commerce at Kaufmann.
Easier expansion into new markets.
With Valitor’s in-depth knowledge about local markets and payment methods as well as a pan-European network, Kaufmann can now easily scale its existing solutions and establish e-commerce enterprises in other countries.
“We chose Valitor because we had a hard time onboarding new foreign payment providers. This changed everything. They have over 150 business partners as well as agreements with various payment methods all over Europe, so we saw them as our trusted local advisor the very moment we decided to explore new territories.” says Ulrik Egede Christensen, adding:
“We have moved from a multi-login to a single-login solution, which gives us an overview of all payment options in each country. This dramatically improves workflow efficiency and gives us much better insights into our own business through tailored reports that Valitor provides about our customers and their payment preferences.”
Customisation improves customer experience.
Since 2018, Kaufmann has improved its customer retention through an updated and fully integrated shopping and checkout solution implemented by IMPACT, a preferred Valitor omni-channel partner.
“The ability to customise payment methods is key in our business, and this adds value to our entire business. The more personal your business, the happier the customer. We see significant improvements in the user experience and satisfaction across our websites, a seamless payment flow and most importantly, increased customer retention as our consumers receive the Kauffman experience regardless of which credit card, invoicing solution or other payment option they choose to pay with.” says Ulrik Egede Christensen.
April 25, 2019