Powering Online Payments: Valitor’s Best Practices for Mobile Payments in 2019
Studies show that mobile payments could account for nearly 70% of the eCommerce market by 2021. This proves that mobile is more important than ever (and arguably – more important than anything else your business is doing right now), and so we have decided to put together a list of best practices for operating mobile payment systems in 2019, so that you can approach your eCommerce platform fully informed, and well prepared to compete in the mobile space.
Make it seamless
It may sound simple, and indeed that is the name of the game. Once your customer begins the checkout process, this should be all they need to focus on. Removing distractions not only allows the customer to feel more confident in the service they’re about to order or the purchase they’re about to make, but it also removes any temptations for them to abandon their shopping cart during the process. eCommerce stores reportedly lose over 75% of their sales to cart abandonment, so anything you can do to improve customer experience is worthwhile.
Save time and reward loyalty
Repeat customers spend nearly 30% more per order, but rewarding loyalty doesn’t always need to mean discounts or exclusive offers. In fact, customers can be rewarded by making their future purchases easier. If a customer is registering for an account on your site, make sure you allow them to save and default payment options and delivery addresses so that when they come back for subsequent visits, they can breeze through the checkout process.
You’re asking a customer to place a lot of trust in you. Getting your head around compliance can be a full-time job and we know you’d rather be focussing on your customers. This is why PCI P2PE certification is baked into our omni-channel payment solution as standard.
Utilise an omni-channel solution
Omni-channel Payment solutions can revolutionise the way that customers interact with your business and make payments. Our omni-channel payment solution simplifies payments processing, PCI compliance and reconciliation, no matter how complicated your business is.
February 28, 2019