#WhatCustomersReallyWant

Hospitality

Understanding your customers’ behaviour in the UK hospitality sector.

We spoke to a nationally representative sample of 2006 UK diners and pubgoers in the UK, to help answer some of the following questions, to help you; decide where to focus your marketing efforts, improve your customer’s experience, bring in new customers and keep them coming back.

  • How important is dining or drinking out to UK consumers?
  • How open are consumers to new places?
  • How do consumers feel about independents?
  • How do consumers feel about familiar chains?
  • What are the biggest frustrations that customers face, and how can tech help?
  • Why do you need to get onboard with social media?
  • How are preferences with payments and tipping changing?
  • How can you tap into new trends to appeal to younger generations?

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