The After Payment Emotional Experience (APEX) Report

APEX Report

The After Payment Emotional Experience.

The After Payment Emotional Experience (APEX) is a retail phase that arises once payment for a product has been made. Valitor research found that retailers are currently ignoring APEX, putting customer acquisition and retention at risk. With negative customer feedback on the post-payment experience, APEX represents a huge missed opportunity – one retailers must address if they want to avoid losing loyal customers.

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