The Christmas Consumer 2018
Retail Week Report.
This year’s golden quarter could prove more crucial than most. For many, 2018 is a year they would rather forget, characterised by collapses, mass store closures and redundancy programmes. But, as ever, Christmas provides a glimmer of hope for retailers knocked by high street woes and Brexit fears to get back on track.
The Christmas Consumer 2018, produced in partnership with Valitor, is a deep-dive into how Brits will shop this festive period. The report combines findings from a comprehensive survey of 2,000 UK consumers with expert opinion and retail best practice to provide meaningful insight into how to meet customer expectations this golden quarter.